Pantone Color of the Year | Classic Blue

Pantone Color of the Year | Classic Blue

When the color experts at Pantone first decided to name a color of the year 20 years ago, they knew they were taking a risk. Not only was the cultural conversation dominated by Y2K paranoia, but Pantone was hardly a household name.

Two decades after the new millennium was painted Cerulean Blue, Pantone’s color forecasts are the reigning authority for a multitude of industries. To ring in yet another era, the company announced that the Pantone Color of the Year 2020 is Classic Blue—a familiar, calming shade of azure. 

Pantone’s decade-launching choice might seem staid (especially in comparison to 2019’s showy Living Coral), but such a recognizable, reliable color presents a foil to the uncertainty the future holds. “When we look at the world around us, we know that we’re living with a lot of unrest, where some days we don’t feel quite as secure,” Leatrice Eiseman, the executive director of the company’s Color Institute, explains. “Blue, from an emotional, psychological standpoint, has always represented a certain amount of calm and dependability. It’s a color that you can rely on.” 

It’s also a color that’s ubiquitous the world over. During the company’s global research effort (one that begins well over a year in advance of the announcement), Classic Blue popped up in fields as diverse as the art market, the beauty industry, automotive manufacturing, tech, and even outer space. 

Pantone’s insights are perfectly aligned with the interior design’s gradual return to traditional decorating styles. Blue unites classic design genres ranging from chinoiserie to Americana. 

To augment the 2020 reveal, Pantone included a twist of its own: as part of its marketing campaign, the company partnered with several brands to develop the smell, sound, taste, and texture of Classic Blue. The resulting package included a swatch of suede-like fabric from the Inside, a musk-and-sea-salt-scented candle, a blue, berry-flavored jelly, and a three-minute audio track titled “Vivid Nostalgia.” 

For more information about the Belleglade community, our homes, décor tips, and more, visit our website: bellegladeclarksville.com 

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